The PEA (Artistic Expansion Project) is a pilot project that puts in contact culture, innovation and business with the aim of developing organisational models and collaboration methods which are effective and respectful with artistic creation. The PEA suggests advising and a joint design of actions oriented towards research and towards the creation of a new-management-based and fair relation between cultural agents, both at a national and international level.
Nowadays it is very frequent that artists face serious challenges when it comes to circulating their work and establishing a fair economic relation with the context in which they carry out their work. Even proposals with great artistic value fail sometimes to access professional circuits or to reach an audience which is in accordance with the human and economic investment they required. This situation shows it is necessary to develop organisational models and collaboration methods that respect the different specific ways of artistic creation and that, at the same time, are effective in such a complicated field as the cultural sector. For this reason, El Graner-Mercat de les Flors, with support from Banc Sabadell Fundation, launch this pilot project that focuses on the viability of the relation between living arts, economic profitability and entrepreneurial organisation.
The PEA. After an open call, the PEA relies on a research group formed by 5 creators or companies that during two years will be part of this interdisciplinary research programme, which is born with the goal of generating organisational resources adapted to artistic needs as well as effective relations between the market and culture. Throughout this period it will develop different individual plans for the expansion of the selected artists, collectives and groups, which will be assessed by a board of experts with whom they will design specific actions to improve their relation to their economic and cultural context. The PEA is also open to the culture sector, will offer part of its formation in an open format, and will besides generate a series of resources and contents that will be accessible in a digital format.
The PEA is an innovative new-management and culture project which will relate performing arts and the economic cultural market.