The PEA (Artistic Expansion Project) is a pilot project that puts in contact culture, innovation and business with the aim of developing organisational models and collaboration methods which are effective and respectful with artistic creation. The PEA suggests advising and a joint design of actions oriented towards research and towards the creation of a new-management-based and fair relation between cultural agents, both at a national and international level.

Nowadays it is very frequent that artists face serious challenges when it comes to circulating their work and establishing a fair economic relation with the context in which they carry out their work. Even proposals with great artistic value fail sometimes to access professional circuits or to reach an audience which is in accordance with the human and economic investment they required. This situation shows it is necessary to develop organisational models and collaboration methods that respect the different specific ways of artistic creation and that, at the same time, are effective in such a complicated field as the cultural sector. For this reason, El Graner-Mercat de les Flors, with support from Banc Sabadell Fundation, launch this pilot project that focuses on the viability of the relation between living arts, economic profitability and entrepreneurial organisation.

The PEA. After an open call, the PEA relies on a research group formed by 5 creators or companies that during two years will be part of this interdisciplinary research programme, which is born with the goal of generating organisational resources adapted to artistic needs as well as effective relations between the market and culture. Throughout this period it will develop different individual plans for the expansion of the selected artists, collectives and groups, which will be assessed by a board of experts with whom they will design specific actions to improve their relation to their economic and cultural context. The PEA is also open to the culture sector, will offer part of its formation in an open format, and will besides generate a series of resources and contents that will be accessible in a digital format.

The PEA is an innovative new-management and culture project which will relate performing arts and the economic cultural market.

The five artists chosen to take part in the first PEA are: Sociedad Doctor Alonso, Aimar Pérez Galí, Bárbara Sánchez, Jorge Dutor y Guillem Mont de Palol and El Conde de Torrefiel.


The first PEA action was conducted by Alfons Cornella.* Work sessions with groups of six people using the Verne method will take place (each group is centred on one of the selected artists or collectives and is completed with people with different profiles related to creation and/or innovation in a wide sense).

This methodology, suggested by Alfons Cornella, is the engine of the first PEA’s collective training. Verne is a model defined on the basis of the following goals: creating culture and innovation, innovating on the basis of a business model, organising innovation cells, developing prototypes and launching projects, but always on the basis of the organisation member, who analyse their activity and develop prototypes to present to the other work groups and evaluate their economic sustainability in case they are finally concretised as projects.

With the first action we have tried to open up the project to other artists invited by the selected artists and to people with other profiles who can enhance the meeting thanks to professional experiences more tied to the business world or to innovation in other fields other than the artistic. We think that a first business-related training can be a good starting-point to place ourselves in the often-difficult dialogue between culture and the culture market.

* Infonomia is an innovation services business for organisations and businesses who whish to carry out transformation processes in front of the new challenges of the 21st century society. Infonomia was founded in Barcelona more than 20 years ago, has developed more than a hundred innovation projects, has mobilized, thanks to its collaboration platform Co-Society, thousands of enterprising people throughout these years, and has launched a new international proposal based on our city: the Institute of Next.

With the collaboration of: Societat Doctor Alonso, Quim Bigas, Toni Mesa, Margot Boixarent, Elena Carmona, Bet Pueyo, Marisol Lopez, Isaac Guilera, Bárbara Sánchez, Rocio Guzmán, María Cabeza de Vaca, Laida Aidaz, Nuria Diaz, Margarita Troguet, Oriol Pastor, Sonia Mulero, Vicente Arlandís, Jorge Dutor and Guillem Mont de Palol, Cris Celada, Soren Evison, Florine Lindner, Sandra Navarro, Alex Pigem, Bernat Grau, Begoña Vega, El Conde de Torrefiel, Clara Abello, Joan Gay, Eduardo Bonito, Marc Segarra, Javier Guerrero, Veronica Valentini, Armand Vilanova, Maria de Miguel, Laida Azkona, Aimar Pérez Galí, Isabel Bassas, Joan Pérez, Isabel Ferreira, Penélope Spyroponcon, Cristina Alonso, Oriol Pujoldevall, Leire Aranzasti, Jaime Conde Salazar, Alfons Cornella and Mònica from Infonomia.


After the first PEA Action, which was carried out at Mercat de les Flors during three days of open work sessions in which artists and other people with different profiles related to the cultural market and other sectors, and where business organisation was approached, the PEA research group held a meeting behind closed doors to discuss the following questions: who are we, where are we, and what do we expect from the PEA.

Besides, Societat Doctor Alonso, Conde de Torrefiel, Aimar Pérez Galí, Bárbara Sánchez, Jorge Dutor and Guillem Mont de Palol started defining the roadmap of PEA’s Action 4, which will be a meeting of the discussion group with Pamplona’s DNA festival and its context.

In this video, Sofia Asencio tells us about the meeting and the reflections and future actions that were discussed there.


By the end of May, PEA’s research group took part in DNA Festival, which hosted a meeting between the work group in dialogue with the collaborators of the festival and the Navarra artistic scene. As a result of this collaboration with the festival, we have edited the second volume of the self-published work ‘Residencies’. You will find the articles of the first volume (which arise from the collaboration El Graner and Sismògraf Festival’s PRO365 project), as well as new texts by Carmen Larraz, Laida Aldaz, Fernando Pérez, Centro Huarte, Neto Machado and Jorge Alencar.


In the last BooMBeta – Art and Community cycle, which took place at El Graner within the Barcelona Grec Festival last July, a two-day long reflection meeting was carried out and the PEA work group took part in it.

The second day of the meeting was centred on reflections on and doubts about a more specific topic: economies. We tried to debate, discuss and ask ourselves about possible economies. Thus, two proactive and open dialogues took place with:

Hans Laguna: Universal Basic Income and culture

Luz Muñoz: Zapatistas and other experiences

Hans Laguna shared his ideas and discussed with the PEA work group in an open session about the Universal Basic Income. Hans Laguna is a musician and producer based in Barcelona. His work ranges from experimental to singer-songwriters music, and has designed the sound space for various theatre and dance productions. At the same time, he is a sociologist and writes on the media.


As members of PEA project, Eduardo Bonito, Sociedad Doctor Alonso, and Cristina Alonso will take part in the Professional Symposium ‘Strategies from new cultural spaces: transmodern survival tactics’, which will take place within the INTACTO Festival, held in Vitoria Gasteiz on 25th and 26th November.

“Adopting a complex and expanded perspective towards the sustainability of our spaces, we will try to tackle four fundamental aspects: our positioning in front of crises, indisputable lines of reasoning, and creative suggestions derived from trans-, multi-, interdisciplinary perspectives, all of it learning from organisations that could represent us all. We will study and discuss new forms of organisation and non-hierarchical structure for governance, and decision-making, communication and collaborative coverage, learning about different participative cases and dynamics in order to rethink and design our action frameworks on the basis of an adequate reading of our time and space. The symposium will be presented by Fernando García Barros, director of mARTadero, an integral and multidimensional project for the development and social transformation that operates in and from Cochabamba (Bolivia) in contact with other cultural centres. mARTadero aims to be a prototype and a centre to spread creativity and improvements on the environment, and thus it carries out a wide range of activities based on the cooperation between artists, which is organised and structured in seven areas of creation (visual arts, writing, stage arts, graphic and architecture design, cinema and video, music, social interaction), on clear action principles, and on seven programmes of social development through art.”

The symposium will be presented by Fernando García Barros, director of mARTadero, an integral and multidimensional project for the development and social transformation that operates in and from Cochabamba (Bolivia) in contact with other cultural centres.

At the same time, this meeting of a section of the PEA will include a personalised consultancy/analysis by Economía 4D on the economic management of each of the PEA’s artists, in order to socialise it along with the rest of the PEA group in the next meeting.


Throughout 2017, its first year and the first stage of the PEA project, we carried out various actions which were open to the sector and in relation to other contexts, as well as internal work sessions behind closed doors in which the workgroup configured the goals of the second stage of the project (2018), as well as to establish the business development lines of each one of them and in groups. Check out the report of this first stage, with a register of all the actions carried out.


2018 is the second year of the PEA project, which after a year of continuous work in 2017, will go on working regularly on the basis of the following development lines.

An open tool for self-management and economic analysis

An artistic collective office with connections to Europe

An independent academy (the Delocalised Stage Arts Academy – ADAV)

All in all, the specific goals are:

  • TO DEVELOP independent economic and management resources that can be used by the artistic community through LA OFICINA (the office) project
  • TO INCREASE access to the educational of the stage arts artistic community through the development of the ADAV project
  • TO CONTINUE research processes on self-management and teaching innovation through monthly shared work meetings.
  • TO SHARE conclusions, resources and projects with the artistic community through public meetings and the production of practical tools that foster professional artistic development.
  • TO ESTABLISH shared work and collaboration lines with similar organisations that allow for the continuation of the projects.

With the support of: EDN (European Dancehouse Network), Consorci del Mercat de les Flors, Festival GREC, Festival de Danza de la Ciudad de Bogotá, AC/E Acción Cultural de España and ICUB.


ATELIER: Artists and structures – how we transform ourselves?

This workshop has aimed at performing arts professionals and is organized within the framework of the activities of the EDN (European Dancehouse Network) with the support of the Creative Europe Programme. Within the festival, it will develop a space for dialogue, reflection and content creation around the following subject: artists and structures – how we transform ourselves?

The programme has structured over two days. The first one is curated by the Mercat de les Flors, and centres around the following questions: what is the role of the artist in the institution? What is this dialogue about? How do we transform ourselves? The second day is curated by the PEA research group: Aimar Pérez Galí, Bárbara Sánchez, Societat Doctor Alonso, El Conde de Torrefiel, Jorge Dutor i Guillem Mont de Palol, Jaime Conde-Salazar, Eduardo Bonito, Elena Carmona and Cristina Alonso. It reflects on innovations in artistic teaching, linked to the creation of the ADAV (Delocalized Academy of Living Arts) and linked to the creation of a new administrative technical office (4D economy).

We were be joined by Spanish and international experts: Isidro López Aparicio (Liberus Artium Universitas, Madrid), Selina Blasco and Lila Insúa (Programas sin créditos, Madrid) and others.

EDN is a network of trust and collaboration between 37 European dancehouses from 22 countries sharing a common vision regarding the development of dance art across borders. Dancehouses have facilities for dance production, research and presentation, supporting systems for professional choreographers and dancers and have a public mandate under independent artistic management. Parallel to an ongoing annual programme they organize activities for learning and participation and regularly engage in dance and similar fields both locally and internationally. Maintaining individualities and differences and working horizontally in methods and practice, all the members collaborate to promote the idea of a diverse Europe, secure a sustainable future for the dance sector and strengthen its relevance.

PEA (Artistic Expansion Programme) is a Graner research project that has the support of the Banc Sabadell Foundation.

The EDN Atelier is part of the festival’s mobility and actions for professionals programme.


4D Economy and Fluxonomy with Lala Deheinzelin

The PEA (Artistic Expansion Program) has organized the conference “Laboratory of practices in the 4D economy with Lala Deheinzelin and Fernando García”, a meeting hosted by the DNA Festival of Pamplona and with the participation of: Aimar Pérez Galí, Jaime Conde Salazar , Barbara Sánchez, Elena Carmona, Caterina Valera, Felix Fernandez, Tere Badia, Eduardo Bonito, Cristina Alonso, Natacha Melo, Isabel Ferreira, Fernando García and Lala Deheinzelin.

Lala Deheinzelin, specialist in new economies, more info

PEA was established to develop effective organizational models and collaboration methods that respect artistic creation, with the support of Fundació Banc Sabadell. The current project lasts two years and currently focuses on the professional development of four artists, groups or groups that were selected by open call. The artists involved must have a consolidated career and a recognized artistic career. They must also commit themselves to participate in transdisciplinary research sessions, socialization, training, development of personal projects, content and methodologies. In 2018, PEA works on the design of two artistic projects that are complementary and intertwined: the creation of PIEDRADURA and an Office of Economy for the common good. These two initiatives address, on the one hand, the current need to provide free, independent and free educational resources to an increasingly active artistic community and, on the other, it responds to the lack of economic and administrative management models that respect the nature of artistic work and allow the disconnection of mercantilist logics.


PIEDRADURA questions the body, visual and sound culture, sensitivity, criticism and ethics in a context of pedagogical practice and is hosted by the Graner.

The general principles of the pedagogical practices of the artists involved in PIEDRADURA are:

  • Knowledge is organic: The traditional teaching system compares knowledge in subjects and disciplines and isolates them from one another. We understand the knowledge as a whole and can be addressed in very different ways.
  • We teach what we do: We only offer those processes and knowledge in which we are committed in our practices.
  • Transdisciplinarity: All the knowledge dialogue with each other. We explore areas of knowledge and we are especially interested in all the paths that lead from one reality to another and enrich our possibilities of understanding and doing.
  • Projects: We understand artistic training as a project that extends throughout life. Each person has to draw their paths freely by addressing only their desire and their particular abilities to understand and know each other. In our pedagogical practices we suggest accompanying people who decide not to make their way alone.
  • Training as a collaboration: The most direct way to learn is collaborating. PIEDRADURA raises the learning as the result of the collaboration between all the people that form part of the educational community regardless of their age, function or occupation.
    Particular times: Each individual is unique and the individual times and the continuity of the research work must be respected


By Eduardo Bonito

– Dates and times: November 16th 2pm to 6pm
– Typology (seminar, workshop, course, etc.): Workshop
– Context (linked and welcoming entities): FIVM 2018 – VideoMovement Festival – Videodance Colombia
– Venue: Audiovisual Hall – Republican House – Jorge Tadeo Lozano University
– Duration: 4h
– Directed to: dance and audiovisual professionals

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P.E.P.A. Training Program and Artistic Practices Program 2018/2019
By Jorge Dutor and Guillem Mont de Palol

– Dates and times: December 2018
– Typology (seminar, workshop, course, etc.): Workshop
– Context (linked, welcoming entities): La Poderosa (Barcelona)
– Venue: La Poderosa
– Duration: 4 weeks (one day per week)
– Directed to: people interested in artistic practices related to the body

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By Jaime Conde-Salazar y Aimar Pérez Galí

– Dates and times: 17-19 January 2019
– Typology (seminar, workshop, course, etc.): Workshop
– Context (linked, welcoming entities): La Panera / L’Escorxador (Lleida)
– Venue: La Panera

– Dates and timetables: April 9-12, 2019
– Typology (seminar, workshop, course, etc.): Workshop
– Context (linked, welcoming entities): La Casa Encendida
– Venue: La Casa Encendida
– Duration: 16 h.
– Directed to: any person who wants to expand their perceptive and sensory capacities of the skin to apply them in their artistic or daily professional practice or in their daily life. No previous artistic training is necessary.