The PEA (Artistic Expansion Project 2016-18) was a pilot project that brought culture, innovation and business into dialogue, with the aim of developing organizational models and effective and respectful collaboration methods with artistic creation. The PEA was focused on research and creating a fair relationship between cultural agents, both nationally and internationally, centered on newmanagement.
The Graner-Mercat de les Flors, with the support of the Banco Sabadell Foundation, launched this pioneering pilot project, which focused on the viability of the dialogue between the living arts and economic profitability and business organization. The PEA (after an open call) had a research group of 5 creators / companies who were part of this transdisciplinary research program for two years: Societat Doctor Alonso, Aimar Pérez Galí, Bárbara Sánchez, Jorge Dutor and Guillem Mont de Palol and El Conde de Torrefiel. Throughout this period, the different individual plans of artistic expansion of the selected artists, collectives or groups were specifically developed, who were advised and accompanied by a team of experts with which to design concrete actions to improve the relationship with their environment. economic and cultural. The PEA, however, also opened up to the sector and offered part of its training in an open format, generating a series of resources and content that were accessible in digital format.